BIXI: Montréal's Innovative Public Bike System

Operations Management|Operations Strategy|Case Study|Case Studies

ICMR HOME | ICMR Case Collection

Case Details:

Case Code : OPER077
Case Length : 19 Pages
Period : 2007-2009
Organization : Stationnement de Montréal
Pub Date : 2009
Teaching Note :Not Available
Countries : Canada
Industry : Public sector

To download BIXI: Montréal's Innovative Public Bike System case study (Case Code: OPER077) click on the button below, and select the case from the list of available cases:


For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra

» Operations Case Studies
» Operations Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"The BIXITM is the finest system in the world. It employs cutting-edge technology to offer an attractive and easy-to-use option for those seeking urban transportation that has less impact on the environment than traditional fuel-powered vehicles, and to act as the perfect complement to public transportation networks." 1

- The Société en commandite Stationnement de Montréal.

"This is a unique concept that will allow any interested city to acquire a public bike system that can be rapidly set up on their territory with no technological development or infrastructure costs…. By developing the Public Bike System from a clean sheet, Stationnement de Montréal is in a position to deliver a high-quality, turnkey product that has been pre-tested to optimize efficiency, suitable for cities big and small,"2

- Alain Ayotte, Executive Vice President, The Société en commandite Stationnement de Montréal, in 2008.

"When lots of people use a communal resource - like, say, a cheap public bicycle-rental program - they tend to abuse it. So when the city of Montréal built its Public Bike System, nicknamed Bixi, the designers packed in all the technology they could find, in a desperate attempt to out-engineer human iniquity… Too bad they can't redesign the riders too." 3

- TIME Magazine, in 2008.


On September 21, 2008, a new self service, rental public bike system was introduced in Montréal4, Canada, by the city's parking authority, The Société en commandite Stationnement de Montréal (Stationnement de Montréal), a public body, for improving the transportation system in the city.

The new bike system was inspired by similar concepts operating in various European countries, particularly the Vélib' program in Paris. As part of the test launch, only 40 bikes were introduced in four separate places in the city.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

BIXI: Montréal's Innovative Public Bike System - Next Page>>

2] "Canada: Montreal Develops a Unique and Innovative Public Bike System: A North American First,", June 18, 2008.
3] "TIME's Best Inventions of 2008,",28757,1852747,00.html.
4] Montréal is the largest city in the Quebec province of Canada. As of 2009, it was the second largest primary French speaking city in the world, after Paris.

Custom Search

Operations Management
ICMR Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.