Capacity Planning at General Motors India

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Case Details:

Case Code : OPER100
Case Length : 16 Pages
Period : 2007-2011
Organization : General Motors
Pub Date : 2012
Teaching Note :Available
Countries : India
Industry : Automotive

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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General Motors

Founded on September 16, 1908, in Flint, Michigan, by William C. Durant (Durant), General Motors (GM) went on to become one of the largest manufacturers of cars and trucks with a 17% share in the world auto market. Headquartered in Detroit, GM, as of 2010, it employed approximately 209,000 people all over the world and produced around 8.5 million units annually. The company, together with its strategic partners, produced cars and trucks in 43 countries and its products were available in about 170 countries. GM had its highest sales in China followed by the U.S., Brazil, the U.K., Germany, Canada, and Russia and owned brands like Baojun, Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Goodwrench, Isuzu, Jiefang, Opel, Vauxhall, Oldsmobile, Pontiac, Geo, Saturn, and Wuling.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Over the years, GM invested aggressively in high technology and e-business in its operations and fostered global partnerships and consumer relationships. In 2001, GM became a majority shareholder in GM Daewoo4 Auto & Technology Co. of South Korea. It developed product, technology, and purchasing collaborations with Suzuki Motor Corp.5 and Isuzu Motors Ltd.6 of Japan, Chrysler LLC7, Daimler AG8, BMW AG9 and Toyota Motor Corp.10 It entered into vehicle manufacturing ventures with Toyota, Suzuki, Shanghai Automotive Industry Corp. of China11, AVTOVAZ12 of Russia, and Renault SA of France. It rebranded and relaunched the products from its collaborations. For instance, the Isuzu product Panther was re-launched as the Chevrolet Tavera...

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4] Daewoo or the Daewoo Group was a major South Korean chaebol (conglomerate). It was founded on March 22, 1967 as Daewoo Industrial and was dismantled by the Korean government in 1999...
5] Initially established as Suzuki Loom Works in 1909, Suzuki Motor Corporation was incorporated in 1920...
6] Tokyo Ishikawajima Shipbuilding and Engineering Co., Ltd. and Tokyo Gas and Electric Industrial Co. cooperatively planned to build automobiles and in 1937, Tokyo Automobile Industries Co., Ltd. was established, with a capital of one million yen. In 1949, it was renamed as ISUZU...
7] Chrysler Group LLC is an America-based multinational automaker headquartered in the Detroit suburb of Auburn Hills, Michigan. Chrysler was first organized as the Chrysler Corporation in 1925...
8] Daimler AG (formerly DaimlerChrysler) is a German car corporation. By unit sales, it is the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world...
9] Bayerische Motoren Werke AG is a German automobile, motorcycle, and engine manufacturing company founded in 1916. It also owns and produces the Mini marquee, and is the parent company of Rolls-Royce Motor Cars...
10] TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles...
11] Shanghai Automotive Industry Corporation is a government-owned, Chinese vehicle manufacturer. Its parent company is the Shanghai State-owned Assets Supervision and Administration Commission...
12] AvtoVAZ is a Russian automobile manufacturer, formerly known as VAZ: Volzhsky Avtomobilny Zavod but better known to the world under the trade name Lada...

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