Capacity Planning at General Motors India

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Case Details:

Case Code : OPER100
Case Length : 16 Pages
Period : 2007-2011
Organization : General Motors
Pub Date : 2012
Teaching Note :Available
Countries : India
Industry : Automotive

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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General Motors India

The company's operations outside the US, including India and all of those in the Asia Pacific region, however, were not affected by the bankruptcy. They became a part of the new company and continued to operate normally without any interruption with a new corporate structure, a stronger balance sheet, and a renewed commitment toward customer centricity...

Introduction of Spark

After acquiring a majority share in Daewoo Motors of South Korea, in 2001, GM got access to the company's small car platform. GM rebranded the Daewoo products as Chevrolet and re-launched them in different markets (including India).

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The Daewoo brands namely Daewoo Lacetti, Daewoo Kalos, and Daewoo Winstorm were rebranded as Chevrolet Optra, Chevrolet Aveo U-VA, and Chevrolet Captiva respectively. Daewoo Matiz, which was a runaway hit in the Indian market between 1999 and 2002, was discontinued from the Indian market after Daewoo was taken over by GM...

Speark's Demand and Supply: Capacity Constraints

In a ceremony presided over by the company's Vice-President, P Balendran (Balendran), in April 2010, GMI rolled out the 100,000th Chevrolet Spark from its plant in Halol, Gujarat. Speaking on the occasion, he said, "Spark is a hit globally, and it is one of GM India's best-selling cars in the country. The growing popularity of our Spark testifies that more and more customers have been reassured by the quality, economy, and performance of this best-selling car. We are confident that the award winning Spark makes for a natural choice for the customers, given its product attributes and the value proposition it offers at an affordable price."...

The Road Ahead

As of 2010, India was home to 40 million passenger vehicles with more than 3.7 million produced in India in 2010 (an increase of 33.9%), making the country the second fastest growing automobile market in the world. According to the Society of Indian Automobile Manufacturers, the projected annual car sales were 5 million and 9 million by 2015 and 2020 respectively...


Exhibit I: GMs Cars in India
Exhibit II: GMI's Current and Discontinued Models in India
Exhibit III: Chevrolet Spark: Models and Colors
Exhibit IV: GMI's Sales for 2010
Exhibit V: GMI sales for 2005-2010
Exhibit VI: Passenger Car Vehicle Production in India

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