Carrefour: Managing the Global Supply Chain

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : OPER033
Case Length : 12 Pages
Period : 1990 - 2003
Organization : Carrefour
Pub Date : 2004
Teaching Note :Not Available
Countries : France
Retail ing

To download Carrefour: Managing the Global Supply Chain case study (Case Code: OPER033) click on the button below, and select the case from the list of available cases:

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Price:

For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 +Shipping & Handling Charges extra

Operations Case Studies
Case Studies Collection
ICMR HOME
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts

Managing the Supply Chain

Procurement

Carrefour usually followed a 'direct procurement strategy' acquiring food products and other goods directly from the manufacturers. The company purchased goods from local manufacturers in all the global markets in which it operated. Approximately 90% of the goods at Carrefour stores in developing markets were procured locally. Explaining the rationale, Daniel Bernard (Bernard), Chairman and CEO of Carrefour said, "Retail is the image of the country in which it lives. You have to adapt your food and other products to the local culture." Local purchases enabled the company to keep its costs low as well as shorten its supply chain. However, in a few countries, for instance, in Japan, Carrefour depended on wholesalers for almost 40% of the items supplied to it.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Carrefour used the Electronic Data Interchange (EDI) for procurement, which required electronic linking of stores, warehouses and suppliers through computer networks. The company initially used EDI to receive orders from the stores and receive dispatch notices...

The New Initiative

Through the application of modern technologies, Carrefour was able to significantly improve its supply chain operations over the years. In late 2003, in its efforts to integrate its global supply chain operations, Carrefour tied up with See Beyond to install Integrated Composite Application Network (ICAN) software. This was a part of Carrefour's strategy to adapt itself to the local conditions by customizing its operations, the merchandize mix and even store formats. By implementing ICAN, Carrefour aimed at integrating its stores, distribution centers and supply chain partners in various countries...

Exhibits

Exhibit I: Carrefour's Financial Performance (2000-02)
Exhibit II: Carrefour's Sales by Format & Region (2001)
Exhibit III: Carrefour's Operations & Brand Names
Exhibit IV: Types of Cross Docking
Exhibit V: Performance Indicators for Evaluation of Suppliers


Custom Search





 

Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.