Environmental Sustainability Initiatives at Hewlett-Packard Company (A): Addressing Climate Change Concerns

            
 
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Case Details:

Case Code : OPER088
Case Length : 28 Pages
Period : 1987-2009
Organization : Hewlett-Packard (HP) Company
Pub Date : 2009
Teaching Note :Not Available
Countries : Global
Industry : Computers, IT and ITeS

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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"Sustainability should span the entire business, from product reuse and recycling, to a socially and environmentally responsible supply chain, to energy efficiency in products and internal operations - it's the whole package." 1

- Pat Tiernan, Vice President (VP), Corporate, Social and Environmental Responsibility, Hewlett-Packard Company (HP), in 2007

"For more than 50 years HP has been focused on environmental sustainability, and now we are making it even more relevant for customers, especially in today's economic climate."2

- Shane Robison, Executive VP and Chief Strategy and Technology Officer, HP, in 2009

Ceres3 Report on Corporate Governance and Climate Change at Consumer and Technology Companies: HP's Rank - 11 (in 63 companies); Total score - 62 (Maximum: 100 points); Score on the criterion 'Board Oversight' - 0 (Maximum: 12 points)

- www.ceres.org, 2008.

Introduction

In 2008, Hewlett-Packard Company, Palo Alto, California, USA, one of the leading information technology (IT) companies in the world, had annual revenues of over US$ 118 billion.

It manufactured computer hardware and provided IT services, and employed more than 321,000 people as of 2008 with operations in over 170 countries.

As of 2009, HP's portfolio of products and services addressed the needs of consumers and businesses and spanned the areas of printing, personal computing, software services, and IT infrastructure.

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Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


1] "HP to Reduce its Global Energy Use 20 Percent by 2010," www.csreurope.org, March 28, 2007
2] Ian Williams, "HP Outlines Aggressive Green Agenda," www.businessgreen.com, June 3, 2009.
3] Ceres - the Coalition of Environmentally Responsible Economies - is a Boston-based not-for-profit association that works with companies and investors to tackle environmental issues such as climate change, hazardous electronic waste, etc. The mission of this organization is to infuse environmental sustainability issues into capital markets. In 2007, it was among a list of '100 Most Influential Players' in corporate governance compiled by Directorship Magazine, a US-based business magazine reporting on corporate governance. As of August 2009, Ceres had over 100 members. Source: www.ceres.org (Accessed on August 17, 2009).


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