H&M's Supply Chain Management Practices

            
 
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Case Details:

Case Code : OPER066
Case Length : 18 Pages
Period : 1997-2007
Organization : Hennes & Mauritz AB
Pub Date : 2008
Teaching Note :Not Available
Countries : Sweden
Industry : Apparel Retailing

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Contd...

Distribution

A large part of the finished products that were manufactured were shipped using external contract companies to the central warehouse in Hamburg, Germany, which served as the transit terminal. Logistics was managed centrally from the company's headquarters in Stockholm.

Most of the goods from the production centers across the world passed through this transit terminal on their way to the destination country.

The transit terminal received the goods from all the suppliers across the world...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Store Management

Before opening new stores or before entering a new market, H&M conducted extensive research on the demographics of the consumers, spending power, competition, and other factors that could contribute to the success of the international venture...

Conclusion

The entire operations in H&M - right from the designing to the store management - were IT enabled.

The production offices and the central office were connected and the central office distributed the designs and sketches to the production offices through the Internet.

As most of the stores were owned by the company, they shared a common IT platform...

Exhibits

Exhibit I: H&M - International Expansion
Exhibit II: H&M Stores Country Wise (2006)
Exhibit III: H&M - Suppliers' Code of Conduct
Exhibit IV: H&M - Product and Information Flow
Exhibit V: H&M Five Year Financial Summary


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