Modeling Strategic Decisions: The Case of Airlines in India

            
 
Operations Management|Operations Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : OPER103
Case Length : 15 Pages
Period : 2002-2008
Organization : -
Pub Date : 2012
Teaching Note :Available
Countries : India
Industry : Airlines

To download Modeling Strategic Decisions: The Case of Airlines in India case study (Case Code: OPER103) click on the button below , and select the case from the list of available cases:

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Price:

For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 +Shipping & Handling Charges extra

OR


Buy Now

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Operations Case Studies
Operations Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts

Industry Trends and Developments

Three distinct phases can be identified in the recent industry trends and developments.

Phase1: Growth

The first phase during 2003-2007 can be characterized as one of significant growth in demand and capacity (Figure 1). India’s GDP had grown at the rate of about 6% in 2000-2004 but by around 9% during 2005-2010. This economic growth had a significant impact on commercial aviation in India. It boosted business and leisure travel (both domestic and international). India was becoming a major origin and destination for international travel...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies
Phase 2: Mounting Losses and Consolidations

The second phase started in 2007, when the industry witnessed a wave of consolidations, primarily to stem the tide of red ink. Jet Airways too saw its market share and profits decline and stock price plummet by 40% since 2005. Kapil Kaul of the Center for Asia Pacific Aviation (1), said, “But the aggressive expansion of the LCC segment comes at a cost to the whole sector. India’s airlines are expected to post a combined loss of approximately USD500 million in the current financial year ending 31-Mar-07.” ...

Phase 3 – Slowdown and Recovery of some LCCS

In 2008, there was a steep fall in air travel due to the slowdown in the Indian economy, the H1N1 flu scare, and the terrorist attacks in Mumbai in November 2008. There was excess capacity all around and the airlines responded by developing plans to lay off employees and by offering deeply discounted fares to stimulate demand. Rival airlines Jet Airways and Kingfisher formed a strategic alliance for code sharing and cutting costs.

Exhibit

Exhibit I: This is a Hoarding of Jet Airways at a Busy Road in Mumbai (Bandra Road)


Custom Search





Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection


 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.