Supply Chain Management at GCMMF

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Case Details:

Case Code : OPER057
Case Length : 14 Pages
Period : 1991 - 2006
Organization : GCMMF, AMUL
Pub Date : 2006
Teaching Note :Not Available
Countries : India
Industry : Dairy Products

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...


After the union received the milk, it was tested and if it was found to be of good quality, it was sent for processing. If the milk was found to have high acidity, it was used to make buttermilk. Raw milk was sent through a filter and clarifier and was pasteurized. For pasteurization, milk was treated at high temperatures for a specified time.

This helped in destroying the pathogens and in maintaining the quality. After pasteurization, the milk was sent through a separation machine. Here the cream was separated and skimmed milk was obtained. According to the demand, the unions packed the milk after it was pasteurized and sent for distribution. The cream was marketed as Amul Fresh Cream...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


GCMMF coordinated with various unions to get a regular supply of milk and dairy products. The processed milk and dairy products were procured from district dairy unions and distributed through third party distributors. To ensure quality and timely deliveries, GCMMF and the district unions had several mechanisms in place. The VCS constantly monitored the deliveries of the milk collected and ensured that the milk was picked up on time. The unions monitored the supplies of milk and the distribution of finished products...

The Road Ahead

By the end of 2005, GCMMF had become the largest producer of vegetarian cheese in the world, with exports of 600 tons in 2005. GCMMF's products found their way to several countries including the US, Australia, China, Mauritius, Hong Kong, Japan, and some countries in Africa. GCMMF's success in improving the economic status of poor farmers was appreciated by the World Bank, which sought its help to incorporate its cooperative and supply chain model in African countries. Neighboring countries like Sri Lanka and Pakistan sought GCMMF's help in replicating its model in their countries...


Exhibit I: GCMMF's Revenues (1995-2005)
Exhibit II: GCMMF's Product Portfolio
Exhibit III: The Anand Cooperative Model
Exhibit IV: The Anand Pattern
Exhibit V: Butter Manufacturing Process at GCMMF

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