Supply Chain Management at GCMMF
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : OPER057
Case Length : 14 Pages
Period : 1991 - 2006
Organization : GCMMF, AMUL
Pub Date : 2006
Teaching Note :Not Available
Countries : India
Industry : Dairy Products
To download Supply Chain Management at GCMMF case study
(Case Code: OPER057) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra
» Operations Case Studies
» Case Studies Collection
» ICMR HOME
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company 
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
|
<< Previous
Excerpts Contd...
Processing
|
After the union received the milk, it was tested and if it was found to be of
good quality, it was sent for processing. If the milk was found to have high
acidity, it was used to make buttermilk. Raw milk was sent through a filter and
clarifier and was pasteurized. For pasteurization, milk was treated at high
temperatures for a specified time.
This helped in destroying the pathogens and
in maintaining the quality. After pasteurization, the milk was sent through a
separation machine. Here the cream was separated and skimmed milk was obtained.
According to the demand, the unions packed the milk after it was pasteurized and
sent for distribution. The cream was marketed as Amul Fresh Cream...
|
|
Distribution
GCMMF coordinated with various unions to get a regular supply of milk and
dairy products. The processed milk and dairy products were procured from
district dairy unions and distributed through third party distributors. To
ensure quality and timely deliveries, GCMMF and the district unions had
several mechanisms in place. The VCS constantly monitored the deliveries of
the milk collected and ensured that the milk was picked up on time. The
unions monitored the supplies of milk and the distribution of finished
products...
|
|
The Road Ahead
By the end of 2005, GCMMF had become the largest producer of vegetarian
cheese in the world, with exports of 600 tons in 2005. GCMMF's products
found their way to several countries including the US, Australia, China,
Mauritius, Hong Kong, Japan, and some countries in Africa. GCMMF's success
in improving the economic status of poor farmers was appreciated by the
World Bank, which sought its help to incorporate its cooperative and supply
chain model in African countries. Neighboring countries like Sri Lanka and
Pakistan sought GCMMF's help in replicating its model in their countries... |
Exhibits
Exhibit I: GCMMF's Revenues (1995-2005)
Exhibit II: GCMMF's Product Portfolio
Exhibit III: The Anand Cooperative Model
Exhibit IV: The Anand Pattern
Exhibit V: Butter Manufacturing Process at GCMMF
|
|
