Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : OPER082
Case Length : 16 Pages
Period : 2005-2009
Organization : Wipro Infotech
Pub Date : 2009
Teaching Note :Not Available
Countries : India
Industry : Computers, IT and ITeS

To download Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green' case study (Case Code: OPER082) click on the button below, and select the case from the list of available cases:


For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra

Operations Case Studies
Operations Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Introduction Contd...

Much of this growth was expected to arise out of developing countries such as China and India. Technology obsolescence and mounting electronic waste coupled with power-guzzling data centers were cited as the information and communication technology (ICT) industry's contribution to the negative impact on the environment (Refer to Exhibit I for a glossary of terms pertaining to this industry and its environmental impact).

However, it was the efficient use of ICT which enabled enterprises to go green.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

For instance, smart grids,9 intelligent transport systems, motion and heat detection sensors, smart building management systems, video and web conferencing solutions, and virtualization and consolidation10 techniques were some of the technology solutions that helped enterprises conserve energy (Refer to Exhibit II for the pioneering sustainability initiatives of IBM, a global leader in the information technology industry).

In India, in the absence of comprehensive legislation to stipulate green practices for ICT companies, some of the leading information technology (IT) companies took initiative to implement ecologically sustainable measures and pursue it as a business opportunity...

 Excerpts >>

9] Applications that impact the distribution of electricity by intelligently monitoring and automating the systems.

10] Technologies that reduce server footprint in a data center by enabling applications to be rationalized on lesser number of servers.

Custom Search

Operations Management
ICMR Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.