| Taiichi OHNO and Toyota Production System |  | 
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 Case Details:
 
 Case Code : OPER043
 Case Length : 19 Pages
 Period : 1998-2004
 Organization : Toyota
 Pub Date : 2005
 Teaching Note : Available
 Countries : Japan
 Industry : Automobile (Two Wheelers)
 
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		| 
Toyota's rivals themselves acknowledged the superiority of the Toyota Production 
System (TPS), which was put in place in the 1950s-1960s under the direction of 
the company's production chief Taiichi Ohno (Ohno). Officials from GM went on 
record to say that Toyota was the benchmark in manufacturing and product 
development in the automobile industry. Ford and BMW also openly acknowledged 
Toyota's manufacturing superiority and often borrowed ideas from the TPS. On its 
part, Toyota encouraged other companies to study its manufacturing processes and 
did not deny access to its plants, even to representatives of rival companies. 
Toyota was growing rapidly and had overtaken Ford (the second largest company in 
the industry) in global market share in 2003.  |   
 |  
 Analysts declared that it 
	had a very good chance of achieving its target of 15 percent market share by 
	2015, which would help it displace GM as the biggest automobile company in 
	the world. 
	
		|  | Taiichi Ohno
	Ohno was born in 1912 in Manchuria, China. After graduating from the Nagoya 
	Technical High School, he joined Toyoda Automatic Loom Works (TALW) in 1932 
	and later moved on to the automotive business in 1943 as an assembly 
	manager. In the late 1940s, when he was in charge of a machining shop at the 
	Toyoda Group Automotive Operations, Ohno experimented with various ways of 
	setting up the equipment to produce items that were needed in a timely 
	manner.
	There was a severe shortage of material in Japan at that time as a result of 
	the Second World War and the company did not have enough capital to carry 
	huge inventories.  |  Therefore, the main challenge was to produce the maximum 
units possible, given the financial and other constraints. Customers also 
demanded a wide variety of products, and this required production flexibility. 
In his experiments on these fronts, Ohno was inspired by the ideas of Henry Ford4 
and Edward Deming5... 
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