The Making of Xbox 360

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Case Details:

Case Code : OPER061
Case Length : 20 Pages
Period : 2000-07
Organization : Microsoft Corporation
Pub Date : 2007
Teaching Note :Not Available
Countries : US
Industry : Gaming Console

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Features

Xbox 360 had a built-in Windows Media Center extender through which the console could access data including movies, music, pictures, stored on the PC; these could then be streamed on to a television connected to the console. Even when the devices were in different rooms but connected through the same home network, the content on the PC could be streamed on to the television.

Similarly, audio files from the PC could be streamed on to television or any other audio output device, through Xbox 360. Xbox 360 had an Ethernet port to connect to the Internet. Xbox 360 had three USB 2.0 ports to connect other devices like MP3 players, digital cameras, etc...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The Launch of Xbox 360

In the US, Xbox 360 was unveiled on November 22, 2005 on MTV, in a program titled 'MTV Presents: The Next Generation Xbox Revealed,' hosted by Elijah Wood . Xbox 360 was launched on December 02, 2005 in Europe and on December 10, 2005 in Japan. The launch was supported by an advertising blitz on which Microsoft spent US$ 500 million...

The Road Ahead

By December 2006, Microsoft had sold 10.4 million consoles of Xbox 360 in 37 countries across the world. In the US market, for the month ending December 2006, Xbox 360 had emerged as the winner of the console wars, selling 1.1 million consoles, followed by Nintendo at 604,200 consoles and PlayStation3 with 490,700 consoles. Analysts attributed the lower sales of PlayStation3 and Wii to supply restrictions. With the success of Xbox 360, Microsoft's next target was iPod and iTunes. In November 2006, Microsoft released 'Zune' - digital audio player, and 'Zune Market' - online music store...


Exhibit I: Xbox and PlayStation 2 Sales - 2002
Exhibit II: Visual of Xbox
Exhibit III A: Visual of Xbox 360
Exhibit III B: Visual of Xbox 360
Exhibit IV: Xbox Vs Xbox 360
Exhibit V: Xbox 360 - Popular Games
Exhibit VI: History of Video Game Consoles
Exhibit VII: Some Statistics on the US Games Industry

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