Toyota Motor Company: Losing its Quality Edge?

Operations Management|Operations Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : OPER095
Case Length : 29 Pages
Period : 2006-2010
Organization : Toyota Motor Corporation
Pub Date : 2010
Teaching Note :Not Available
Countries : Japan; Global
Industry : Automotive

To download Toyota Motor Company: Losing its Quality Edge? case study (Case Code: OPER095) click on the button below, and select the case from the list of available cases:


For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 +Shipping & Handling Charges extra

Operations Case Studies
Operations Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts Contd...

What Went Wrong?

According to analysts, as the company was aggressively expanding globally, it lost its focus on quality and failed to maintain quality standards at its overseas plants. After becoming the president of Toyota in June 2009, Akio accepted that the company in a bid to become the world's largest car maker, had drifted away from its core value of focusing on the customer...

Has Toyota Lost its Quality Egde?

Some analysts expected Toyota's quality problems and the subsequent recalls to affect the brand image of the company in the long run and lead to a short-term effect on earnings. Toyota dealers would suffer losses and brand loyalty would get eroded, they said...


Experts felt that in order to prevent its image from slipping further, Toyota had to focus on its quality aspect. The company needed to closely monitor quality and overhaul its design, engineering, and manufacturing operations...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


Exhibit I: Principles of Toyota
Exhibit II: Toyota Milestones
Exhibit III: Vehicle Production, Sales and Exports of Toyota (2008)
Exhibit IV: Income Statement of Toyota Motors
Exhibit V: Principles of the Toyota Way
Exhibit VI: Toyota Quality Assurance System
Exhibit VII: World's Top 10 Auto Groups by 2009 H1 Sales
Exhibit VIII: 2009 J.D Power Initial Quality Study (IQS) Rankings

Custom Search

Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.