Volvo's Product Development Practices: Focus on Safety

            
 
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Case Details:

Case Code : OPER042
Case Length : 18 Pages
Period : 1991 - 2004
Organization : Volvo Car Corporation
Pub Date : 2004
Teaching Note :Not Available
Countries : Sweden
Industry : Automobile

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Contd...

The Safety Concept Car

In January 2001, Volvo unveiled its next generation safety car, called the Safety Concept Car (SCC). The car, representing a blend of technology, safety and style, was first showcased in the North American International Road show in Detroit, US.

Commenting on the launch of the car, Hans Gustavsson, Head of Research, Product Development and Purchasing at Volvo, Sweden, said, "The main ambition with the SCC was to create 'superior vision.' Another was to implement modern technology in order to support the driver and make driving safer. Both were achieved by combining traditional engineering with advanced electronics." The SCC incorporated advanced technology features to enhance the driver's vision, both from within the vehicle and outside the vehicle. It had an in-vehicle eye sensor. The moment the driver positioned himself on the seat, the sensor located his or her eyeball and adjusted the seat, pedals, steering wheel and the centre console according to the driver's size, into an appropriate and convenient seating position...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Safety Systems of the Future

In 2004, Volvo planned to introduce other advanced safety features including Inflatable Curtains, Adaptive Cruise Control and Warning and Brake Support System in most of its vehicles in the near future.

Adaptive Cruise Control (ACC): ACC applied a radar screen mounted on the forward portion of the car to constantly check the distance between the car and the vehicle in front and adjust the car speed automatically so that it kept a safe distance from the other vehicle. The system allowed the driver to pre-set the maximum speed for the vehicle and the minimum time gap between the vehicle and the front vehicle so that the speed could be automatically adjusted...

Exhibits

Exhibit I: Volvo Safety Firsts

Exhibit II: Volvo Kalmer Assembly Plant

Exhibit III: Rareward Facing Seat for Children

Exhibit IV: The Volvo Safety Center

Exhibit V: Volvo Safety Concept Car Features

Exhibit VI: Safety Belts In Safety Concept Car

Exhibit VII: Volvo Safety Concept Car Features Blind Sport Information System


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