Australia's Leading Retailer Woolworths' Retail Operations

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Case Details:

Case Code : OPER072
Case Length : 22 Pages
Period : 2000-2008
Organization : Woolworths Limited
Pub Date : 2009
Teaching Note :Not Available
Countries : Australia

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Employees and Customers

Woolworths was the second largest private sector employer in Australia. As of 2008, it had over 180,000 employees in Australia and New Zealand employed at its stores, support offices, and distribution centers.

The numbers represented a 38 percent increase in employees since 1993. One of the most significant factors that contributed to the success of the Woolworths group was its employees. Several employees and the management team had been working with the company for many years...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


With greater economic pressure caused largely by the international and domestic financial turmoil, inflation, and shortage of oil and food, there had been a vast amount of pressure on the Australian food and petrol retailing sectors...


Woolworths planned to invest in new technology in line with changing local, regional, and international trends in consumer preferences, needs, and habits.

These changing trends were incorporated into Woolworths' stores and retail offers to ensure that consumers were satisfied with their retail experience.

Woolworths planned to expand its global sourcing capabilities as it wanted to secure cost price savings and improvements in both quality and range...


Exhibit I: Top-25 Retailers in the World
Exhibit II: Project Refresh
Exhibit III: Woolworths' Income Statement
Exhibit IV: Woolworths' Australian Brands
Exhibit V: Number of Stores Operating under Each Division
Exhibit VI: Woolworths - Vision and Mission
Exhibit VII: Benefits from Woolworths' Growth

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