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Pages : 512; Paperback;
210 X 275 mm approx.

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E-Business, Management Textbook, Workbook

E-Business Design : Chapter 4

Various factors are to be considered when developing an e-business design. They include customer satisfaction, structure of the organization, and the ratio of in-house manufacture to outsourcing, whether the company is function oriented or process oriented, the mode of selling, distribution of the product, etc.

The first step in e-business design is self-diagnosis. The management of an organization should examine the effect of changing customer tastes and preferences, the business environment, and the emerging technology trends, on the company, and the steps should be taken to provide direction to the company so that it can cope up with the changing environment.

Firms should follow an outside-in approach, where the business model is worked out in such a way that customer needs are given utmost importance. They must align the business model and process to fulfill the customer needs. To focus creative thinking and retain leadership, companies usually use three types of competencies.

They are service excellence, operational excellence, and continuous innovation excellence. Service excellence deals with delivering the best services to the customers and offering superior value to them.

Operational excellence deals with production and delivery of error or defect free products and services at reasonable prices. Continuous innovation excellence deals with continuously increasing the performance standards by finding new ways to do things, and developing new products and services ahead of competitors.

For changing a company’s business model into an e-business model, a fool proof strategy has to be formulated. It essentially needs to have three components – knowledge building, capability evaluation, and e-business design.

Knowledge building includes knowing your customers and delivering according to their needs. Capability evaluation includes a company evaluating itself to see whether it is able to serve its customers with the existing infrastructure. After collecting all the information and analyzing it, the organization embarks on designing the e-business model best suited for its processes.

Chapter 4 : Overview

Overview of E-Business Design
Steps in E-Business Design
Roadmap to E-Business Design