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Pages : 512; Paperback;
210 X 275 mm approx.

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Textbook Price: Rs. 900;
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E-Business, Management Textbook, Workbook

E-Business Strategy: Planning to Action : Chapter 3

In this chapter, we explained about the e-enabled value chain in which we examined how the value chain activities like procurement, product development, pricing, managing sales, advertising, logistics, and customer service can be electronically enabled. In this section, we discussed how e-business, could be used to transform business processes in a value chain. We also discussed in detail the activities in e-business blueprint planning which involved evaluating, selecting, and prioritizing of new projects and reallocating resources to the new and existing processes.

Creating a business case helps the organizations in deciding quickly on new opportunities and also helps in accurate assessment of customer requirements. Active participation of executives from different business units is important in developing a good e-business case. Finally, we have discussed about e-collaboration which explains how the Internet is being used as an intermediary leading to the creation of virtual markets, niche communities, and one-to-many collaboration chains.

Chapter 3 : Overview

E-Enabling the Value Chain
Basic Steps in E-Business Blueprint Planning
Integrating E-Business Processes

E-Business Execution Plan