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Pages : 512; Paperback;
210 X 275 mm approx.

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E-Business, Management Textbook, Workbook

E-Marketplaces : Chapter 5

In this chapter, we discussed the evolution of e-marketplaces and examined the four phases of e-business evolution: commodity exchanges, value added services, global knowledge networks, and value trust networks. Then we took a look at the different e-marketplace models which offer support to customers and suppliers. In B2B e-marketplaces, relationships are one-to-one. In consortium e-marketplaces, the relationships are one-to-many since the company establishes contact with multiple customers and suppliers.

Independent e-marketplaces tried to balance both the buy-side and sell-side of the marketplace. Developing an e-marketplace strategy involves the following steps: defining the objectives, identifying and focusing on strengths, analyzing the competitors, developing the e-business landscape matrix, building the e-value chain, defining the value proposition, timing the business case, designing the technology architecture, and developing partnership plans. The chapter then described the various benefits of e-marketplaces and the current trends in e-marketplaces.

Chapter 5 : Overview

Evolution of E-Marketplaces
Phases of E-Marketplaces
E-Marketplace Models
Strategies for E-Marketplaces

Human Element in E-Marketplaces
Benefits of E-Marketplaces
Success Factors for E-Marketplaces
Current Trends in E-Marketplaces