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Pages : 512; Paperback;
210 X 275 mm approx.


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E-Business, Management Textbook, Workbook

Future of E-Business : Chapter 26

E-Businesses offer many advantages over traditional business. They help businesses overcome the physical constraints like space. They can offer the widest range of products to customers without actually having them in their warehouses. They can also offer fast and accurate transactions to the satisfaction of their customers without making a huge investment. Though e-businesses have global access, they cannot assume that their products will be accepted globally.

They need to customize their sites, features, business models and strategies to suit the customers' tastes and preferences that differ from country to country. As customers favor one-stop shopping experience, the e-businesses need to ensure that they offer a range of products and related services. Since service is no longer considered an after sales activity, e-businesses should be ready to offer service the moment a user interacts with the company (even before he purchases a product from the site). Further, e-businesses should allow them to configure their own products and make modifications even after they send their orders. The website should be user-friendly and allow users to compare various products on offer and select the best one. To emerge as a true virtual business, organizations need to outsource all the functions except the one where its core competence lies. In e-business, players need to be proactive and play an active role in the continuous developments in technology. Technology infrastructure companies are working on convergence technologies in order to enable transmission of data, video and voice through a single network.

As more and more people are adopting wireless devices and accessing the Internet on them, e-businesses need to update their technology and strategies to enable mobile commerce. As the number of channels is proliferating, the e-businesses are also offering multichannel-access to their customers. However, to retain the customer confidence, e-businesses should integrate all their channels and ensure that the customer obtains quality services from all channels.

Integration of enterprise applications is crucial to the success of e-business. But some businesses are unable to integrate their legacy systems with modern applications. Technical solution providers have come out with middleware products to help them achieve the required level of integration and the competency to survive competition.

Chapter 26 : Overview

Trends in E-Business
Integrated Enterprise Applications