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Pages : 512; Paperback;
210 X 275 mm approx.

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Mobile Business : Chapter 17

M-Business is emerging as one of the best ways to increase business agility throughout an organization - connecting the management with business partners, customers, employees, and suppliers. Since the m-business market is still evolving, business models have not yet stabilized. It remains to be seen who the eventual winners will be. The major players are the mobile network operators, mobile portals and content aggregators, financial institutions, and merchants. It remains to be seen how the value extracted from m-business transactions will be distributed between them.

However, the real structural change will occur when industries converge to create entirely new industries and services for the customer. For the consumer, m-business has the potential to bring greater convenience through new and emerging mobile technologies. The process of convergence of various industries is irreversible, and is creating new technological, business and cultural opportunities. Organizations should conduct an internal assessment of how prepared they are to exploit the opportunities emerging on the m-business horizon.

Chapter 17 : Overview

The Mobile Value Chain
Benefits of Mobile Business
Mobile Applications Infrastructure
Mobile Business Technologies

The Mobile Business Strategy
Mobile Business - Key Issues
Mobile Portals
Mobile Business Applications in Industries