Marketing Management


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Pages : 500; Paperback;
210 X 275 mm approx.

Pages : 282; Paperback;
210 X 275 mm approx,  Sample Applied Theory Questions


Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Available only in INDIA

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Marketing Management Textbook | Workbook

Marketing Management : Overview

All business activities should aim at recognizing and satisfying customer wants and needs effectively. A marketing program starts with idea generation for a product and ends only when customers’ wants have been completely satisfied. It might run well beyond the sale of the product, to ensure customer satisfaction and encourage repeat business.

Marketing has become an inherent part of our lives and permeates every aspect of our day-to-day existence. Activities such as watching television, listening to the radio, reading the newspaper, buying grocery items – they are all dependent on marketing. Marketing focuses on satisfying human and social needs and wants, and helps companies transform private and social needs into profitable business opportunities.

Marketing Management helps students understand the marketing management process and the nature of strategic planning in a marketing organization.

It discusses different ways in which marketing programs can be developed and put into action. The book also examines different issues that companies face in the implementation of marketing programs.

Business has only two functions – marketing and innovation.

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