Electric Car Reva

QUESTIONS FOR DISCUSSION

1. Analyze the industry structure and the overall environment of the Indian passenger car industry since the early 1980s, identifying the major changes that have helped shape the industry structure.

2. RECC appears to have positioned Reva in the niche segment of two-wheeler owners graduating to a 4-wheeler. Do you agree with the company's approach? Justify your answer. Examine the key challenges faced by RECC in establishing Reva in its segment profitably and successfully? What are the options and alternative strategies open to RECC to deal with the challenges?

3. What is the future of Reva? Do you think it has a chance to survive and succeed in the long run in a highly capital intensive industry? What strategies should RECC to adopt to achieve its objectives in its chosen segment?

ADDITIONAL READINGS & REFERENCES

1. Maini Reva: India's first electric car to be launched this year, www.autoasia.com, May 6, 2000.
2. Murali Janaki, Will Reva Spark a Trend? The Hindu Business Line, July 3, 2001.
3. Reva ties up with ICICI for loans, www.blonnet.com, September 13, 2001.
4. Parthasarathy Anand, India's auto industry: how eco-friendly, The Hindu, November 8, 2001.
5. Srinivasan S, Indo-U.S. venture brings electric cars to India, www.canoe.com, December 13, 2001.
6. Reva Deluxe displayed at Auto Expo 2002, www.business2media.com, January 15, 2002.
7. Iannacone Cory, Automobile Pollution's affect on Society and how to fix it, www.loyola.edu.
8. Qanungo Kushal, Control of vehicular pollution in India: Perspectives, nistads.res.in.
9. India and Euro Norms, auto.indiamart.com.
10. www.revaindia.com.
11. www.mainigroup.com.
12. www.indiainfoline.com.