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Marketing Case Studies

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'All Out' - Marketing a Mosquito Repellant
Pizza Wars
Reinventing Bisleri
Relaunch of Frooti-The 'Digen Verma' Campaign
Amul's Diversification Strategy
Haldiram's Group-Seeking the 'Right' Marketing Mix
Luxor Writing Instruments Private Limited - Marketing Pens in India
Makeover of Britannia
The Tasty Bite Story
The Teleshopping Business In India
Speed Breakers Galore - Maruti
Airtel Magic - Selling A Pre-Paid Cellphone Service
Airtel - Positioning (And Repositioning)
Amway's Indian Network Marketing Experience
Banning Liquor Surrogate Advertising
Baron - Rewriting Indian Consumer Electronic Goods Marketing
BPCL'S Petrol Pump Retail Revolution
Fairness Wars
Cielo - A Car in Trouble
Discovery Channel-Discovering India
Coca Cola India's Thirst for the Rural Market

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