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Gujarat Ambuja - Redefining Operational Efficiency

            

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QUESTIONS FOR DISCUSSION:

1. Study the evolution of GACL from a small start-up to a cement major over the years. How far do you think the company's success can be attributed to its project location, design and implementation decisions?

2. ‘GACL's cost management focus was the biggest factor responsible for its success.'Critically comment on the above statement and examine the company's approach to cost reduction and productivity enhancement. How did this approach help it gain a competitive advantage and emerge a leader in the commoditised industry?

3. Do you think that GACL's efforts were more driven by market compulsions than a strategic cost focus? Will GACL be able to sustain its superior performance in the years to come? Give reasons to support your stand.

EXHIBIT I
GACL - STATE WISE PLANT CAPACITY (in million ton)

            

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State

Capacity

Gujarat

 4

Himachal Pradesh/ Punjab

 3

Rajasthan

 1.5

Chhattisgarh/ West Bengal

 2

Maharashtra

 2

Source: www.ambujagujarat.com

EXHIBIT II
GACL – PROFIT & LOSS STATEMENTS(in Rs million)

            

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Period ended  Jun-98

 Jun-99

 Jun-00

 1-Jun

Gross Sales

 11,312.10

 12,498.10

 13,027.70

 14,473.20

Excise Duty

 -1,581.30

 -1,918.40

 -1,854.20

 -1,792.80

Net sales

 9,730.70

 10,579.70

 11,173.50

 12,680.50

Other income

 348.1

 307.4

 3,094.70

 153.3

Total income

 10,078.90

 10,887.10

 14,268.30

 12,833.80

Raw materials

 323.6

 324.3

 419.4

 535.2

Stock adjustment (Inc)/ Dec

 -6.4

 160.2

 -116.5

 -112.8

Cost of material

 317.2

 484.6

 302.9

 422.5

Employee cost

 307.6

 335.5

 418.8

 382

Power & fuel

 2,739.40

 2,404.90

 2,785.80

 2,963.70

Advertising/ promotion/ public

 153.9

 199.4

 223.7

 238.8

Freight & forwarding

 1,291.70

 1,811.50

 1,706.60

 1,926.90

Other expenses

 1,741.10

 1,831.00

 2,042.70

 2,260.20

Cost of sales

 6,550.90

 7,066.80

 7,480.50

 8,194.00

PBIDT

 3,528.00

 3,820.30

 6,787.70

 4,639.80

Interest & finance charges

 1,077.60

 1,084.80

 987.1

 1,340.80

PBDT

 2,450.30

 2,735.50

 5,800.60

 3,298.90

Depreciation

 1,085.00

 1,229.60

 1,238.90

 1,293.00

PBT

 1,365.30

 1,505.90

 4,561.70

 2,006.00

Provision for taxation

 48.7

 1.2

 280

 142.5

Extraordinary items/ Prior year adj.

 -14.8

 1

 -3.2

 66.2

Adjusted PAT

 1,301.90

 1,505.70

 4,278.50

 1,929.60

Dividend payout

 485.6

 569.8

 677.5

 810.7

Source: www.indiainfoline.com

EXHIBIT III - VARIOUS AWARDS WON BY GACL


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