Oprah Winfrey – The Story of an Entrepreneur

EXHIBIT II
FAVORITE TV PERSONALITIES – RANKS

# (Based on Harris Poll)

	1993	1994	1995	1996	1997	1998	1999	2000	2001
Drew Carey	*	*	*	10	6	8	1	3	1
Regis Philbin	*	*	*	*	*	*	*	2	2
Oprah Winfrey	2	2	3	3	3	1	2	1	3
David Letterman	6	6	4	5	7	*	*	6	4
Ray Romano	*	*	*	*	*	*	*	7	5
Jay Leno	*	8	10	10	8	6	*	7	6
Bill O'Reilly	*	*	*	*	*	*	*	*	7
Kelsey Grammar	*	*	8	8	9	5	5	5	8
Katie Couric	*	*	*	*	*	*	*	*	9
Rosie O'Donnell	*	*	*	8	5	6	8	9	10

Source: www.harrisinteractive.com

*Not rated in that year.

FAVORITE TV PERSONALITY AMONG DIFFERENT GROUPS

#(Based on Harris Poll)

Gender-Based
Men	Drew Carey
Women	Oprah Winfrey
Age-Based
Age 18-24	Drew Carey
Age 25-29	David Letterman
Age 30-39	Drew Carey
Age 40-49	Regis Philbin
Age 50 and over	Regis Philbin
Race-Based
White	Regis Philbin
African-American	Drew Carey
Hispanic	David Letterman

Source: www.harrisinteractive.com

# The Harris Poll was conducted (online) in the US between December 20, 2001 and January 1, 2002. The sample size of the poll was 2,098 adults from a cross section of audiences across the country.

ADDITIONAL READINGS & REFERENCES