Revamping Rasna – A Marketing Overhaul Saga
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EXHIBIT I
RASNA –INTERNATIONAL PRESENCE & OFFERINGS
| REGION |
COUNTRIES |
| Middle East & Gulf |
Saudi Arabia, U.A.E., Oman, Qatar, Bahrain, Yemen, Kuwait,
Jordan. |
| Central Asia |
Russia, Bangladesh, Nepal, Pakistan, Maldives. |
| Africa |
Guinee, Tanzania, Somalia, Gambia, Sudan, Nigeria,
Liberia, Angola, Mozambique, Mali. |
| South East Asia & Oceanic |
Fiji, Brunie, Vietnam, Malaysia, Haiti, Australia. |
| BEVERAGES AND FOODS |
ETHNIC FOODS |
Rasna Instant Drink
Rasna Lite - Low Calorie Instant Drink
Fruto Diet Instant Drink
Disco Mix – Sugar Free Instant Drink
Body Fuel - Health Drink
Orangejolt
Rasna Fruit Squashes
Rasna Soft Drink Concentrate
Rasna Fruit Jam
Rasna Fruit Drink
Rasna Fruit Cordial
Rasna Candies
Rasna Frutants
Rasna Flavors |
Rasna Curry In A Hurry
Rasna Premium Pickles and Gherkins
Rasna Curry Pastes and Sauces
Rasna Instant Curry Mix Powders
Rasna Chutneys
Rasna Syrups |
Source: www.rasnainternational.com
EXHIBIT II SOFT DRINK MARKET IN INDIA
ADDITIONAL READINGS & REFERENCES
2010, ICMR (IBS Center for Management Research).All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means - electronic or mechanical, without permission.
To order copies, call +91- 8417- 236667 or write to ICMR,
Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal,
Ranga Reddy District,
Hyderabad-501504.
Andhra Pradesh, INDIA.
Ph: +91- 8417- 236667,
Fax: +91- 8417- 236668
E-mail: info@icmrindia.org
Website: www.icmrindia.org
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