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Life Insurance Marketing in India (C) The Changing Product & Pricing Norms

            

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EXHIBIT IV
COMPARING MONEY BACK POLICIES

            

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COMPANY POLICY FEATURES
LIC Moneyback: Rs 6,564 annual premium for the 35-year old for an assured sum of Rs 1 lakh over 20-year period.

 Jeevan Chaya: Rs 5,686 annual premium for the 35-year old for an assured sum of Rs 1 lakh over 20-year period.

 Jeevan Surabhi: Rs 9,581 annual premium for the 35-old for an assured sum of Rs 1 lakh over 20-year period.
Interim benefit of Rs 20,000 for every 5 years, accidental benefit rider, and declared bonus of Rs 65 per Rs 1,000 in the last year.

 Interim benefit of Rs 25,000 in 4th, 8th, 12th and 15th years, accidental benefit rider, cover increases by 50% every 5 years beginning from the 6th year and premium paying term is less than the term of the policy.

 Comes with accidental benefit rider.
ICICI PRU Cashbak: Rs 6,618 annual premium for the 35 – year old on assured sum of Rs 1 lakh over 20-year period.




 
Interim benefits of Rs 10,000 in 4th year, 15,000 in 8th year, 20,000 in 12th year and 25,000 in 16th year, accident benefit rider, guaranteed returns @ 3.5% per annum (compounded) for the first 7 years, 120% of the sum assured is returned during the term of the policy.

 
Birla Sun Life Moneyback: Rs 6,144 annual premium for the 35 year old on assured sum of Rs l lakh over 20-year period. Interim benefits of Rs 15,000 in 5th, 10th and 15th year, accident benefit rider, the insured has the option to choose the rate of guaranteed returns from 3-6% per annum (compounded) depending on the investment fund. 
OM Kotak  Moneyback: Rs 7,330 annual premium for the 35 year old on assured sum of Rs 1 lakh over 20-year period.  Comes with accident benefit rider.
HDFC Standard  Moneyback: Rs 7,981 annual premium for the 35-year-old on an assured sum of Rs 1 lakh over 20-year period.  Interim benefits of Rs 25,000 in 5th, 10th and 15th year, accident benefit rider, and no guaranteed returns were given.
TATA AIG  Assure 21 yrs: Rs 9,369 annual premium for the 35 year old on assured sum of Rs 1 lakh over 20-year period.  Interim benefits Rs 10,000 every 3 years, if the policy's term continues for 10 years, 10% of the sum assured is guaranteed. The company indicates 5% of the bonus per annum and accident benefit rider is allowed.

Source: www.easylifeindia.com

EXHIBIT V COMPARING TERM LIFE POLICIES

ADDITIONAL READINGS & REFERENCES

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