Titan - The Outsourcing Journey

EXHIBIT I
TITAN – PRODUCT PROFILE

Brand	Segment	Price Range (2002 figures)
Dash!	Kids	Rs 295 – 425
Sonata*	Low-end	Rs 350 – 1,000
Titan Synchrony	Clocks	Rs 450 – 7,000
Fastrack	Corporate (Semi-formal)	Rs 600 – 1,500
Exacta	Daily wear	Rs 700 – 1,550
Classique	Corporate (Formal)	Rs 950 – 2,495
Spectra	Corporate (Semi-formal)	Rs 1,100 – 1,450
Royale	Daily wear	Rs 1,250 – 2,400
Technology	Sophisticated multi-functional watches	Rs 1,400 – 6,000
Raga	Ladies	Rs 1,550 – 4,000
Regalia	Affluent businessmen	Rs 1,800 – 4,300
psi2000	Sports watches	Rs 6,800 – 7,500
Insignia	Super-rich	Rs 5,750 – 8,000
Bandhan	Pair watches for couples	Rs 2,475 – 8,375

*Not marketed under the Titan brand name.
Source: www.titanworld.com

ADDITIONAL READINGS & REFERENCES:

1. Shekhar Meenu, A New Design, Businessworld, August 30, 1999.
2. Chase, Aquilano, Jacobs, Production and Operations Management, Tata McGraw-Hill, 1999.
3. Shekhar Meenu, The timing is just right, Businessworld, September 18, 2000.
4. Srinivasan Lalitha, Titan's Digital Fastrack targets youth, Financial Express, October 2, 2000.
5. Strategic Management Case Studies On Indian Companies – Volume II, 2000.
6. Kurian Boby, Catalyst (Hindu Business Line), December 6, 2001.
7. Kurian Boby, The threat to Titan, Business Line, December 6, 2001.
8. www.titanworld.com
9. www.innovativepurchasing.com
10. www.salience.com
11. www.isr.umd.edu
12. www.tata.com
13. www.indiainfoline.com