Women and Entrepreneurship
 <<Previous
SUCCESSFUL WOMEN ENTREPRENEURS contd...On
the human resources front, Ekta Kapoor seemed to be something of an
autocrat. She yelled at her subordinates as she believed that if she did not
shout, things would not get done. She was also completely indifferent to
star status and expected all the actors in her serials to toe her line.
Erring or rebellious actors were replaced by others, or the character done
away with in the serial to dispense with the actor.
|
Analysts felt that Ekta Kapoor was able to succeed
because of some of the shrewd business decisions she took. Firstly, she
did not depend on any one channel, but catered to a wide range of
channels. This reduced over dependence on one channel. Secondly, BTL
diversified risk by distributing resources between commissioned and
sponsored serials.[6] This ensured a good mix of risk and returns. Thirdly,
the cost of production was kept under control by shooting most of the
serials in BTL's own studios. |
|
In addition, the actors were also employed on a contractual
basis which gave the producer more control over them. This contract system
also helped BTL reduce costs.
In 2001, Kapoor was selected by the Confederation of Indian Industries, (CII)
to head the committee on entertainment. She also received a number of awards
in the early 21st century. Some of the awards are: One of “Asia's 50 most
Powerful Communicators,” from Asiaweek magazine in 2001; Ernst and Young
Entrepreneur of the Year in 2001; “Corporate Excellence” from Bharat
Petroleum in 2002; and “Rajiv Gandhi Award” in 2002.
The entrepreneurial style of Ekta Kapoor may smack of authoritarianism, but
analysts felt her refusal to compromise on quality and her attention to
detail contributed greatly to her success. Her perfectionism seemed to have
helped make BTL one of the most powerful television software companies of
the 2000s.
Kiran Mazumdar Shaw
She is India's first woman Brew Master and the founder director of the
Biocon Group.[7] India's first lady biotech entrepreneur, Kiran Mazumdar (Mazumdar)
was born and brought up in Bangalore. She was educated in Bishop Cotton
Girls School and Mount Carmel College in the same city. Mazumdar's childhood
ambition was to be a doctor, but when she was unable to get admission in a
medical college, she decided to study zoology. After graduation, she was
encouraged by her father (who was a brew master) to pursue a career in the
science of fermentation. She went to Ballarat College in Melbourne to study
malting and brewing technology and qualified as a Brew Master.
More>>
SHAHNAZ HUSAIN
SHRI MAHILA GRIHA UDYOG LIJJAT PAPAD (SMGULP)
ENTREPRENEURIAL STYLE
QUESTIONS FOR DISCUSSION
ADDITIONAL READINGS & REFERENCES
[6] Commissioned serials are
those whose rights the broadcaster (in this case the channel) buys for a fee. These represent a low risk
option for a producer as the returns are assured. Sponsored programs are sold by the producer to advertisers, and the proceeds of the sale
belong to the producer. The channel does not buy the rights to the serial; it only offers a slot in which to telecast it, for a fee.
[7] The Biocon Group comprises Biocon, Syngene and Clinigene. The Group is into biotechnology, pharmaceuticals and research.
2010, ICMR (IBS Center for Management Research).All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means - electronic or mechanical, without permission.
To order copies, call +91- 8417- 236667 or write to ICMR,
Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal,
Ranga Reddy District,
Hyderabad-501504.
Andhra Pradesh, INDIA.
Ph: +91- 8417- 236667,
Fax: +91- 8417- 236668
E-mail: info@icmrindia.org
Website: www.icmrindia.org
|
More Classifications...