A NOTE ON FINANCIAL RATIO ANALYSIS 
	 
	
	 
	
	 
	
	                                                             
 
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OPERATIONAL/TURNOVER RATIOS
 These ratios determine how quickly certain current assets can be converted into 
 cash. They are also called efficiency ratios or asset utilization ratios as 
 they measure the efficiency of a firm in managing assets. These ratios are 
 based on the relationship between the level of activity represented by sales or 
 cost of goods sold and levels of investment in various assets. The important 
 turnover ratios are debtors turnover ratio, average collection period, 
 inventory/stock turnover ratio, fixed assets turnover ratio, and total assets 
 turnover ratio. These are described below: 
  
  
  
    
      
  DEBTORS TURNOVER RATIO (DTO) 
  DTO is calculated by dividing the 
  net credit sales by average debtors outstanding during the year. It measures 
  the liquidity of a firm's debts. Net credit sales are the gross credit sales 
  minus returns, if any, from customers. Average debtors is the average of 
  debtors at the beginning and at the end of the year. This ratio shows how 
  rapidly debts are collected. The higher the DTO, the better it is for the 
  organization. 
   
  Debtors Turnover Ratio = Net Credit Sales / Average Debtors  | 
      
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AVERAGE COLLECTION PERIOD (ACP)
ACP is calculated by dividing the days 
in a year by the debtors' turnover. The average collection period represents the 
number of day's worth of credit sales that is blocked with the debtors (accounts 
receivable). It is computed as follows: 
 
 
Average Collection Ratio = Months (days) in a Year / Debtors Turnover 
 
 
 
The ACP and the accounts receivables turnover are related as: 
 
  
ACP = 365 / Accounts Receivable Turnover
  
 
 
 
The ACP can be compared with the firm's credit terms to judge the efficiency of 
credit management. For example, if the credit terms are 2/10, net 45, an ACP of 
85 days means that the collection is slow and an ACP of 40 days means that the 
collection is prompt.  
INVENTORY OR STOCK TURNOVER RATIO (ITR)
ITR refers to the number of times the inventory is sold and replaced during 
the accounting period. It is calculated as follows: 
 
 
Inventory Turnover Ratio = Cost of Goods Sold / Average Inventory
  
 
 
 
ITR reflects the efficiency of inventory management. The higher the ratio, the 
more efficient is the management of inventories, and vice versa. However, a high 
inventory turnover may also result from a low level of inventory which may lead 
to frequent stock outs and loss of sales and customer goodwill. For calculating ITR, the average of inventories at the beginning and the end of the year is 
taken. In general, averages may be used when a flow figure (in this case, cost 
of goods sold) is related to a stock figure (inventories). 
 FIXED ASSETS 
TURNOVER (FAT)The FAT ratio measures the net sales per rupee of investment in fixed assets. It 
can be computed as follows: 
 
 
FAT = Net sales / Average net fixed assets 
 
  
 
This ratio measures the efficiency with which fixed assets are employed. A high 
ratio indicates a high degree of efficiency in asset utilization while a low 
ratio reflects an inefficient use of assets. However, this ratio should be used 
with caution because when the fixed assets of a firm are old and substantially 
depreciated, the fixed assets turnover ratio tends to be high (because the 
denominator of the ratio is very low). 
 
 
 
  
TOTAL ASSETS TURNOVER (TAT)TAT is the ratio between the net sales and the average total assets. It can be 
computed as follows: 
 
 
TAT = Net sales / Average total assets 
  
   
 
This ratio measures how efficiently an organization is utilizing its assets.
  
 
LEVERAGE/CAPITAL STRUCTURE RATIO
 
PROFITABILITY RATIOS
 
VALUATION RATIOS
 
CALCULATING FINANCIAL RATIOS OF HLL
 
COMMON SIZE INCOME STATEMENT OF HLL 
 
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