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LUXOR WRITING INSTRUMENTS PRIVATE LIMITED - MARKETING PENS IN INDIA

            

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ADDITIONAL READINGS AND REFERENCES

1. Subramaniam, Ganga "Signing On", Business India,December 2-16, 1996.
2. Gala, Bakal "Noisy Wars," Business India, September 8, 1997.
3. Kumar, Kaushalam "Luxor takes FMCG route to market Paper Mate stationery products,"
www.indianexpress.com, September 2, 1999. 4. "Special millennium edition of Parker pen," www.financialexpress.com, January 20, 2000

5. "Two more brands from Luxor stable," www.financialexpress.com, February 23, 2000.
6. Kaul, Pummy "Parker inks new game plan," www.financialexpress.com, October 20, 2000.
7. "Luxor to double capacity," www.financialexpress.com, November 28, 2000.
8. Shatrujeet, N "Contract, Lintas gain Luxor at McCann's cost," www.agencyfaqs.com, December 8, 2000.
9. Shatrujeet, N. "Luxor's loss was imminent, says McCann," www.agencyfaqs.com, December 13, 2000.
10. "Amitabh Bacchan is new Parker mascot," www.rediff.com, April 12, 2001.
11. "Luxor inks aggressive plans for Parker," www.financialexpress.com, June 28, 2001.
12. "Parker ad on Big B ready for release -- Expects Rs 50-cr hike in brand value", www.blonnet.com, July 7, 2001.
13. "Scripting a brand new action plan," www.businessstandard.com, September 25, 2001.
14. "Profiles of success," www.blonnet.com, October 10, 2001.
15. "Catch special moment with Parker," www.tribuneindia.com, November 19, 2001.
16. "Writing instrument majors scripting new plans," www.magindia.com, December 20, 2001.

17. "Pen companies shift focus to rural market, line up low-priced models," www.responservice.com, January 2002.
18. "New range from Parker," www.responservice.com, February 2002.
19. "With flourish, Luxor pens yet another revolution in writing," www.tribuneindia.com, February 20, 2002.
20. Phatarphekar N. Pramila, "Charlie Parker's License to Quill," Outlook, March 4, 2002.
21. "Parker's Bacchan Ad is 'Showcase of the Year," www.apunkachoice.com, March 9, 2002.
22. "Luxor Plans Offices In US, Dubai," www.financialexpress.com , April 08, 2002
23. "Luxor pens down world cup fever," www.imagesfashion.com, June, 2002.
24. "Lowe and Everest on Luxor shortlist," www. agencyfaqs.com, June 18, 2002.
25. "Lowe wins Toshiba photocopiers and Luxor's Paper Mate, Pilot Hi-Tech www.agencyfaqs.com, July 7, 2002.
26. "Luxor launches new TV ad campaign for Pilot," www.indiainfo.com, July 31 2002.
27. "Parker announces new ad campaign with Bachchan,"www.indiainfo.com, July 31 2002.
28. Majumdar, Aloka "Penning The Success Story," Business India, August 25, 2002.
29. "Luxor buys out foreign partner JV," www.helplinelaw.com, September 2, 2002.
30. "Luxor to foray into packed food biz," www.magindia.com, September 13, 2002.
31. "Luxor launches extensive range of Diwali gifts," October 23, 2002.
32. "Luxor writes into hospitality industry," www.indiainfoline.com, November 4, 2002.
33. "New writing instruments from Luxor," The Financial express, November 18, 2002.
34. Shashidhar, Ajita Bhushan, Ratna "Luxor plans to diversify into packaged water", www.blonnet.com, December 4, 2002.
35. Shashidhar, Ajita "Luxor bid to make Parker Rs 100-cr brand," www.blonnet.com, December 10, 2002.
36. Bhushan, Ratna "Luxor scripts a new plan," www.blonnet.com, December 19, 2002.
37. "Glocality in MNCs," www.indiainfoline.com, December 20, 2002.
38. Mohan, Devendra "The Write Stuff," Business India, December 23, 2002 - January 5, 2003.
39. "Revamped Pilot sales grow by 30 per cent," www.agencyfaqs.com, January 14, 2003.
40. www.luxorpen.com.

[1] Agriculture and Processed Foods Export Development Authority (APEDA) is an autonomous institution, which provides financial, logistics related and promotional assistance to exporters of processed food items from India. Through its website apeda.com, it enables exporters to give a brief account of the company and their products.

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