THE RAMOJI GROUP
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RAMOJI RAO - SPOTTING NEW OPPORTUNITIES
Ramoji
Rao's vision was to achieve excellence in his every venture he undertook.
His biggest coup in the print industry was the introduction of a color,
tabloid sized 'mini-edition' of Eenadu for each of the districts in Andhra
Pradesh and the mini-detailed paper for Hyderabad. In 1998, he bagged the
B D Goenka Award, a prestigious award for excellence in journalism. Some
analysts however felt that Ramoji Rao followed 'campaign journalism.' He
was actively involved in promoting the Telugu Desam Party[1](TDP) founded
and headed by N.T. Rama Rao[2] , in Andhra Pradesh through his Eenadu.
However Ramoji Rao defended saying, "The role of the press is not
purposeless. If I believe that it is good for the people, I will do it." . |
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He further said, "The media has to perform without vested
interests, I have never sought any favor from the government ever." One of the
main reasons for Ramoji Rao's success was the synergy between his different
ventures. The Film City had become an asset for the TV channels. With Film
City's state-of-the-art technical and non-technical support, the group could
make programs for the TV and films at a very low cost. Commented Ramoji Rao,
"If we cannot afford the cost in Film City, we cannot afford it anywhere else."
Ramoji Rao had an eye for spotting opportunities. When he was in Visakhapatnam
for opening a new branch of Margadarsi, he could not find a good hotel to stay.
Within a few months, the Group started the Dolphin Chain of Hotels, with a
3-star hotel in Visakhapatnam, catering to the diverse needs of businessmen and
tourists. In 1997, when the Film City was established, the chain expanded its
hotels to cater to different segments- 'Sitara' - the luxury hotel with
restaurants, pool, gym and business centre was started to cater to film stars,
producers and directors. Tara was a 3-star economy hotel, and a budget
accommodation for the rest of the crew was available at Sahara.
During his stay in Visakhapatnam, Ramoji Rao, a newspaper addict, could not get
the daily newspapers as they reached a day later through post. He discussed
this problem with late A.J. Prasad, editor of Andhra Prabha[3] . Ramoji Rao
suggested that A. J. Prasad should start a Visakhapatnam edition. When Ramoji
Rao failed to convince A. J. Prasad, he started 'Eenadu' in Visakhapatnam.
[1]A regional political party founded in 1980-81.
[2]A popular film-star turned politician of Andhra Pradesh
[3] Published from Vijayawada, Hyderabad, Vijayanagaram and Chennai by Express Publications (Madurai) Ltd. The group brings out the prestigious 'New Indian Express' from 13 centres in the southern states of Tamil Nadu, Karnataka, Andhra Pradesh and Kerala and in Orissa. It also publishes local newspapers Dinamani (Tamil) and Kannada Prabha (Kannada); and magazines Cinema Express (Tamil), Malayalam Vaarika (Malayalam), Andhra Prabha Illustrated Weekly (Telugu), Tamilan Express (Tamil) and the English monthly Gentleman.
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