THE TELESHOPPING BUSINESS IN INDIA

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QUESTIONS FOR DISCUSSION: 1. Explain the concept of teleshopping and its working mechanism, benefits and factors that contributed to its success. Discuss the worldwide trends in the teleshopping business and the factors that have contributed to its success in the US. Also, describe the circumstances that led to the entry of teleshopping networks in India. 2. Discuss the strategies followed by major teleshopping networks in India with specific reference to each element of the marketing mix. Do you think the allegations against products claiming to offer 'miraculous benefits are justified? Give reasons to support your answer. 3. Critically examine the problems faced by teleshopping networks in India. Do you think the market has a potential to grow in the future in the light of the above problems? According to you, what measures should the teleshopping networks in India adopt to address these problems and grow in future? ADDITIONAL READINGS & REFERENCES:

1.Margolis Budd,TV Home Shopping,www.ourworld.compuserve.com,April 1999.
2.Subramaniam.A,Dissertation Proposal Abstract,www.hec.ohio-state.edu,2000.
3.Mehta Mona,Telebrands to Expand Product Portfolio,www.expressindia.com,February 2001.
4.ET Knowledge Series, Retail 2000-2001.
5.Kaur Gagandeep,Telemarketing Holds its Own in Retailing,Times of India,September 2002.
6.www.asianskyshop.com
7. www.telebrandsindia.com
8. www.ishopathome.com
9. www.vlsfinance.com
10. www.geocities.com
11. www.bullz-eye.com
12. www.indianexpress.com
13. www.hec.ohio-state.edu
14. www.dcmg.com
15. www.pangaea.net.

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