New Cases

List of most recent case studies

Case Title	Case Code	Subject	Case Type	View Case
Sanofi’s Digital Transformation and AI Integration under Paul Hudson	ITSY154	Cases on Use of AI	Cases on Use of AI	Add to Cart
Polar Silk Route: Can China Rewire Global Logistics?	OPER168	Operations Management	Full Case	Add to Cart
Coca Cola’s Christmas AI-ad campaigns: Appeal with Algorithms or Emotions?	MKTG495	Marketing	Full Case	Add to Cart
Reliance Jio’s Next Act: Monetizing a Mass Brand without Breaking Trust	MKTG494	Marketing	Full Case	Add to Cart
Hulken Bags: Can the Premium Viral Product Achieve Mass-Retail Success?	LDEN242	Leadership and Entrepreneurship	Full Case	Add to Cart
Meta’s AI Smart Glasses: Is Data Privacy at Risk?	ITSY158	IT and Systems	Full Case	Add to Cart
World Labs: Finding the Product-Market Fit for Spatial Intelligence AI Products	ITSY157	IT and Systems	Full Case	Add to Cart
Taco Bell’s AI Drive-Thru Failure	ITSY156	IT and Systems	Full Case	Add to Cart
Spotify’s Gen AI Coding Push: Breakthrough Innovation or Costly Mistake?	ITSY155	IT and Systems	Full Case	Add to Cart
Sanofi’s Digital Transformation and AI Integration under Paul Hudson	ITSY154	IT and Systems	Full Case	Add to Cart
Would AI Assistants Aid in Aligning Employer Brand with Employee Experience at Goldman Sachs?	HROB297	Human Resource Management and Organizational Behavior	Full Case	Add to Cart
From a Niche Swiss Running Shoe Brand to a Global Sportswear Challenger: Can On Sustain its Growth?	BSTR717	Strategy and General Management	Full Case	Add to Cart
When AI Goes Off Script: The Air Canada Chatbot Liability Case	BECG203	Ethics, Sustainability and Social Responsibility	Full Case	Add to Cart
When AI Goes Off Script: The Air Canada Chatbot Liability Case	BECG203	Cases on Use of AI	Cases on Use of AI	Add to Cart
Mira Murati: At the Forefront of AI Innovation	ITSY148	Cases on Use of AI	Cases on Use of AI	Add to Cart
L’Oréal: AI, AR, & the Virtual Try-on Bet	ITSY149	Cases on Use of AI	Cases on Use of AI	Add to Cart
Can Agentic AI Help Jane Fraser Improve Operational Efficiency at Citigroup?	ITSY153	Cases on Use of AI	Cases on Use of AI	Add to Cart
IndiGo in Turbulence: A Crisis Management Fiasco	OPER167	Operations Management	Full Case	Add to Cart
PepsiCo Unlocks Hidden Manufacturing Efficiencies through AI Digital Twins	OPER166	Operations Management	Full Case	Add to Cart
IKEA’s ‘Punch’ Moment: Using Reactive Marketing to Build Brand Connection	MKTG493	Marketing	Full Case	Add to Cart

Showing 20 cases