New Cases

List of most recent case studies

Case Title	Case Code	Subject	Case Type	View Case
IndiGo in Turbulence: A Crisis Management Fiasco	OPER167	Operations Management	Full Case	Add to Cart
PepsiCo Unlocks Hidden Manufacturing Efficiencies through AI Digital Twins	OPER166	Operations Management	Full Case	Add to Cart
IKEA’s ‘Punch’ Moment: Using Reactive Marketing to Build Brand Connection	MKTG493	Marketing	Full Case	Add to Cart
Amul and the D2C Dairy Challenge in India	MKTG492	Marketing	Full Case	Add to Cart
Labubu: A Current Fad or the Future of Collectibles?	MKTG491	Marketing	Full Case	Add to Cart
Shattering the Glass Ceiling: Can Janet Truncale Reinvent Ernst & Young?	LDEN241	Leadership and Entrepreneurship	Full Case	Add to Cart
Dharma Over Entitlement: Rama’s Ethics of Leadership	LDEN240	Cases on Indian Knowledge System	Cases on Indian Knowledge System	Add to Cart
Indigo Airlines Fiasco: Did Workforce Planning go Wrong?	HROB296	Human Resource Management and Organizational Behavior	Full Case	Add to Cart
PepsiCo: Gamifying Recycling through AI	CSRS022	Ethics, Sustainability and Social Responsibility	Full Case	Add to Cart
Biscoff in India: The Premium Paradox	CLMM170	Marketing	Caselite	Add to Cart
Reliance’s JioMart: Winning Quick Commerce through Ecosystem Advantage	BSTR716	Strategy and General Management	Full Case	Add to Cart
FreeWater: Business Model Innovation Built on a Negatively Priced Product	BSTR715	Strategy and General Management	Full Case	Add to Cart
Xiaomi: Charging Ahead in China’s EV Race	BSTR714	Strategy and General Management	Full Case	Add to Cart
Ulta Beauty under CEO Kecia Steelman: Unleashing Growth in a Slowdown?	BSTR713	Strategy and General Management	Full Case	Add to Cart
JPMorgan’s Return-to-Office Policy in 2025	CLHR101	Human Resource Management and Organizational Behavior	Compact Case	Add to Cart
Advanced Thermovoltaic Systems: Transforming Industrial Waste Heat into Clean Power	MKTG490	Marketing	Full Case	Add to Cart
Mondelēz’s Adoption of a Generative AI-Driven Creative Engine: Will it Alter the Marketing Landscape?	MKTG489	Marketing	Full Case	Add to Cart
Can Agentic AI Help Jane Fraser Improve Operational Efficiency at Citigroup?	ITSY153	IT and Systems	Full Case	Add to Cart
Replacing Humans with AI Agents – Jason Lemkin’s Experiment at SaaStr	HROB295	Human Resource Management and Organizational Behavior	Full Case	Add to Cart
Unfair Labor Practices at Amazon India Warehouses	BSTR712	Strategy and General Management	Full Case	Add to Cart

Showing 20 cases