RyanAir: The ' Southwest' of European Airlines
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By early 2003, the low-cost airlines segment in Europe showed signs of consolidation. Ryanair and easyJet had emerged as the major players in the market. How the two airlines were positioned vis-a-vis each other also forms a part of the case.
» To analyze the business model and operating strategies adopted by a successful low-cost airline to emerge as the leader in a highly competitive market
Ryanair, low-cost, airlines, Europe, 1985, Irish airline, London, Ireland, 1990, biggest, low-cost airline, 2002, easyJet, top position, operations, discounter, Dallas, Southwest airlines, operational policies, strategy of cost, cheeky publicity, brand, popular, 2003, consolidation, major players, positioned
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