Case Studies on Generic Strategies - Vol. I

Case Volume Edition: I
Pages : 367;

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Case 01	'Aaj Tak' News Channel's Success Story
Case 02	Airbus - From Challenger to Leader
Case 03	Air Deccan - The First Low Cost Airline in India
Case 04	Avis - Still Trying Harder!
Case 05	Baskin-Robbins' Innovative Marketing
Case 06	BBC World in India
Case 07	Bumrungrad's Global Services Marketing Strategy
Case 08	Coffee Parlours in India - Hotting Up
Case 09	Discovery Channel - Discovering India
Case 10	DoCoMo - The Japanese Wireless Telecom Leader
Case 11	Easyjet - The 'Easy' Way to Succeed
Case 12	Freeserve - The Pioneer in Free ISPs in Europe
Case 13	Gateway - Implementing Innovative Strategies in the IT Industry
Case 14	Jet Airways Story
Case 15	JetBlue Airlines' Success Story
Case 16	Jollibee - Fast-Food, The Filipino Way
Case 17	PepsiCo's 'Focus' Strategy
Case 18	Ryanair - The 'Southwest' of European Airlines
Case 19	The Failure of Zee's Sawaal Dus Crore Ka
Case 20	Wal-Mart's Cost Leadership Strategy