Business and Society - Looking Beyond Profits

	Business Ethics
Case 01	Reebok - Managing Human Rights Issues ‘Ethically?’
Case 02	Kraft Foods’ Fight against Obesity
Case 03	The McDonald’s ‘Beef Fries’ Controversy
Case 04	Coke - Ethical Issues
	Corporate Social Responsibility
Case 05	Social Marketing - Lessons From Child Relief & You
Case 06	Dr. Reddy’s Foundation for Human and Social Development
Case 07	Canon’s ‘Kyosei’ Philosophy and Social Responsibility Initiatives
Case 08	Greenpeace : Working for a “Green and Peaceful Future”
Case 09	Sustainable Development at Alcoa

Business and Society - Looking Beyond Profits
09 Case Studies
185 pages, Paperback
Price
Indian orders: 300 Rupees

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