Case Studies in Industrial Marketing

 Case Studies / Case Study in Business, Management
Case 01 The US Steel Industry in 2004: Still in Need of Protection?

Case Studies in Industrial Marketing
Case 02 Grey Advertising - Growth by Diversification
Case 03 Intel - The Component Branding Saga
Case 04 FedEx - The E-procurement Journey
Case 05 IT Outsourcing - The GM Way
Case 06 DHL’s Business Strategy in China

Case Studies in Industrial Marketing
20 Case Studies
246 pages, Paperback
Price
Indian orders: 750 Rupees

 
Case 07 Airbus - From Challenger to Leader
Case 08 Cummins India - Consumer Driven Modularization Strategy
Case 09 TetraPak’s Packaging Innovations
Case 10 Information Technology Outsourcing at BBC  
Case 11 Privatization of Delhi & Mumbai Airports: A Bumpy Take off  
Case 12 Oracle Corporation - Managing Channel Conflict  
Case 13 TVS Logistics - Building a Global Supply Chain  
Case 14 FedEx vs. UPS - Competing with Contrasting Strategies in China  
Case 15 Branding a Commodity - The Tata Steel Way  
Case 16 Direct Marketing Initiatives from Goodlass Nerolac  
Case 17 Technology in Measuring Promotional Performance  
Case 18 The Making of Boeing’s 787 ‘Dreamliner’  
Case 19 Halliburton ‘Overbilling’ Controversy  
Case 20 Tata Motors’ Acquisition of Daewoo Commercial Vehicles  
   

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