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Case Title Buy Case Teaching Note
Target Stores' Differentiation Strategies Available
Samsung Electronics: Success by Design
Coach Inc.: From Staid to Stylish Available
Nintendo Wii: A 'Revolution' in Gaming? Available
Yes Bank: Competitive Strategy of a Late Entrant Available
Daimler Smart Fortwo Car in the US Available
Maruti Suzuki India Limited - Competitive Strategies of the Market Leader
Redbox: Disruptive Innovation in DVD Rentals
Rediff: Will it Survive the Dotcom Bust? Available
The Jet Airways Story Available
Airbus: From Challenger to Leader Available
Avis: Still Trying Harder!
DoCoMo: The Japanese Wireless Telecom Leader Available
Jollibee: Fast-Food, the Filipino Way
Gateway: Implementing Innovative Strategies in the IT Industry
Freeserve: The Pioneer in Free ISPs in Europe  Available
AAJ TAK's News Channel's Success Story Available
DoCoMo - The Japanese Wireless Telecom Leader (Russian)
DoCoMo - The Japanese Wireless Telecom Leader (Spanish)
Discovery Channel - Discovering India Available
BBC World in India Available
Philips: Making Sense of Simplicity
Apple’s App Store: Strengthening the iPhone’s Competitive Position
Discovery Channel in India Available
Localization Strategies of BBC World in India Available


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