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Advertising Case Study | Unilever`s Unilever`s "Real Beauty" Campaign for Dove (Abridged)
Advertising Case Study | Maker’s Mark and the Ethics of Advertising Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Maker’s Mark and the Ethics of Advertising
Advertising Case Study | Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy
Political Advertising - The 'India Shining' Campaign
Effectiveness of Symbols and Ideas in Advertising Insurance Products Available
The Coke Pepsi Rivalry Available
Relaunch of Frooti - The Digen Verma campaign Available
Fairness Wars Available
Pizza Wars Available
The Siyaram Celebrity Endorsement Experience Available
The Story of Benetton's Advertisement Campaigns Available
Banning Surrogate Liquor Advertising Available
Life Insurance Marketing in India (A) Available
SMS Advertising
Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute
Ujala - The Supreme Whitener
Absolut Vodka - Creating Advertising History
Coca Cola India's Thirst for the Rural Market Available
Calvin Klein's Scandalous Advertising - Morality vs. Money
NIKE - 'The Goddess of Marketing' Available
CavinKare's Innovative Marketing Strategies
Hyundai's Marketing Strategies in India
Marketing Strategies of BusinessWorld
Casas Bahia - Marketing to the Poor
Promotional Strategies of Cellular Service Providers in India Available
Zee Telefilms' Competitive Strategies Available
Marketing and Communication Strategy of Titan Industries' Watch Division
The New 'Indian' Airlines
Nike's “Joga Bonito” Marketing Campaign Available
The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
Bud.TV: Logging Troubles
Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
Apple iPod's Promotional and Positioning Strategies
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
What's in a Name? Lessons from Three Rebranding Exercises in India
Perfetti Van Melle: Marketing Mentos in India
McDonald's Advertising Strategy - The 'Lost Ring' Campaign
Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
Hershey: Going through a Sweet Recession
Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Coca-Cola "Open Happiness" Campaign
Marketing Pristiq: The Advertising Challenge
Maruti Suzuki`s Advertising Strategies
Idea Cellular`s Advertising and Promotion Strategies
Kraft Foods’ Mobile Marketing Strategy
Burger King's 'Subservient Chicken' Marketing Campaign
Indian Premier League's Operating Model - Marketing Cricket to the World
Burger King's 'Whopper Freakout' Marketing Campaign
Apple`s Marketing Campaigns: From `Get A Mac` to `Why You`ll Love a Mac
Titan Watches - Advertising in Global Markets
Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign
Benetton's Advertisement Campaigns Available
Prohibiting Surrogate Advertising of Liquor Available
SMS Advertising  


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