Crossroads: Retailing Lessons

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR005 Electronic Format: Rs. 200;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Retailing
Case Length : 6 Pages
Period : 1999 - 2000
Pub. Date : 2001
Teaching Note : Available
Organization : Crossroads, Piramal Enterprises
Industry : Consumer Goods & Services
Countries : India

Abstract:

The case focuses on the various problems faced by India's first shopping mall, Crossroads. The case describes the initial success enjoyed by the mall and the problems it faced later. It gives an overview of the developments that took place after the mall management decided to restrict entry on weekend. The case also mentions how Crossroads tried to deal with the situation. It also refers to Crossroad's plans to start a mall for the mass to middle segment. The case is intended for MBA/PGDBM level students as part of the Business Strategy curriculum. This case should familiarize with the Indian retailing scenario and the various problems faced by the malls. Students should also be able to form an opinion regarding the future of shoppertainment in India.

Issues:

Problems faced by Crossroads, concept of Shoppertainment, restructuring plan adopted by Crossroads

Contents:

  Page No.
Introduction 1
The 'Shoppertainment' 2
At The Crossroads 3

Keywords:

India, mall, Crossroads, mall management, middle segment, Business Strategy, curriculum, Indian retailing scenario, shoppertainment

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