Balaji Telefilms: A Success Story
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(Case Code: BSTR007) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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BSTR007 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges
Themes--- |
| Case Length |
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5 Pages |
| Period |
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1994-2002 |
| Pub. Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Balaji Telefilms Ltd |
| Industry |
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Media, Entertainment & Information |
| Countries |
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India |
Abstract:
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Balaji Telefilms Ltd, a public-listed media software production company, helped to bring about the transformation of the Indian television industry.
The case explores the factors that led to the company's success, and examines the strategic vision of Ekta Kapoor, the creative genius behind the company.
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Issues:
» Strategic Vision, Indian Television Industry
Contents:
Keywords:
Balaji Telefilms Ltd, public-listed, media, software production company, Indian television industry, factors, company's success, strategic vision, Ekta Kapoor, creative genius
Balaji Telefilms: A Success Story
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