Rethinking Domino's Expansion Plans
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(Case Code: BSTR014) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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BSTR014 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
ThemesMNCs in India |
| Case Length |
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9 Pages |
| Period |
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2001 |
| Pub. Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Dominos Pizza India |
| Industry |
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Food, Beverages & Tobacco |
| Countries |
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India |
Abstract:
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The case discusses what went wrong with Dominos Pizza India's overambitious expansion plan.
CEO Pavan Bhatia's personal agenda was to make Dominos the biggest fast food chain in India. Bhatia was allowed by Co-chairman Hari Bhartia to pursue the expansion despite warnings from within the company.
However, plans went awry and Bhartia took charge after the exit of Pavan Bhatia.
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Issues:
» Market Expansion
Contents:
Keywords:
Dominos Pizza, India, CEO, Pavan Bhatia, personal agenda, fast food chain, India, Co-chairman, Hari Bhartia, expansion ,warnings
Rethinking Domino's Expansion Plans
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