ITC's Diversification Strategy
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(Case Code: BSTR040) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR040 |
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges
Themes--- |
| Case Length |
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18 Pages |
| Period |
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1994 - 2002 |
| Organization |
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ITC |
| Pub Date |
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2002 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Varied |
Abstract:
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The case, "ITC's Diversification Strategy" gives an overview of ITC's diversification into related and unrelated areas in recent years.
The case presents an overview of the cigarette industry in India and gives a detailed account of the areas in which ITC has diversified.
The competition that ITC is going to face in each of the segments it has diversified into is also explored.
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Issues:
» Criteria of selection of new businesses and the degree of diversification involved as well as to examine the extent of synergy existing between them
Contents:
Keywords:
ITC, Diversification Strategy, related, unrelated, cigarette industry, India, diversified, case study, Business Strategy
ITC's Diversification Strategy
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