Westside: The Indian Retailing Success Story|Business Strategy|Case Study|Case Studies

Westside: The Indian Retailing Success Story

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR043 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Retailing
Case Length : 13 Pages
Period : 1990 - 2003
Organization : TATA, Westside
Pub Date : 2003
Teaching Note : Available
Countries : India
Industry : Retailing

Abstract:

This case examines the reasons behind the success of an Indian retailing major - Westside.

It provides a detailed examination of the business model adopted by Westside and its merchandising policies in comparison to its competitors.

The case also discusses Westside's store layout and its marketing strategies in detail.


Issues:

» Discuss the strategy behind the decision of retail stores to opt for store-owned brands, and the merits and demerits of such a strategy

Contents:

  Page No.
Westside Looks North 1
Background Note 1
The Westside Model 2
Promoting Westside 6
Future Outlook 7
Exhibits 9

Keywords:

Indian, retailing, Westside, examination, business, model, merchandising, policies, competitors, layout ,marketing strategies

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