Bharat Sanchar Nigam Ltd.: Ruling the Indian Telecommunication Market

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Bharat Sanchar Nigam Ltd.: Ruling the Indian Telecommunication Market case study (Case Code: BSTR071) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here



Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Industry Wise Case Studies
Case Studies by Company

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : BSTR071 Electronic Format: Rs. 400;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Business Environment
Case Length : 15 Pages
Period : 2003
Organization : BSNL
Pub Date : 2003
Teaching Note : Not Available
Countries : India
Industry : Telecommunication

Abstract:

The case examines the emergence of BSNL as the leading company in the Indian telecom industry in early 21st century. It explores in detail the changes taking place in the industry through the early 1990s - primarily the entry of private players and the emergence of cellular telephony. The case takes a look at the circumstances that led BSNL to enter the cellular and WLL segments. Detailed information is provided about the reasons behind the rapid growth of its cellular services. The case also discusses the criticisms leveled against BSNL's services and strategies, and the initiatives taken by the company to address them. Finally, it discusses the threats facing BSNL in the light of the changing regulatory and competitive.


Issues:

Understand the evolving nature of the Indian telecom industry market in the early 21st century and study the role of the state-owned erstwhile monopoly player BSNL

Contents:

  Page No.
Losing Customers 1
Background Note 2
Need for Cellular Foray 3
Cellular Services Grow Rapidly 4
BSNL Draws Flak 5
Trying to Set Things Right 7
A Few More Roadblocks 8
Exhibits 11

Keywords:

BSNL, Indian telecom, 21st, 1990, private players, cellular telephony, WLL, rapid growth, criticisms, services, strategies, regulatory, competitive

Bharat Sanchar Nigam Ltd.: Ruling the Indian Telecommunication Market - Next Page>>


Custom Search





Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.