Haier Group's Strategy in the US Market
ICMR HOME | Case Studies Collection
Business Strategy Case Studies
» Analyze the rationale behind, and the mechanism for, globalizing a home-grown business, and understand the possible benefits and pitfalls of doing so
case examines, globalization, China, Haier Group Co., major brand, strategies, obstacles, Haier, high-end market, US consumer appliance industry, future prospects, US market, Chinese consumer appliances, market.
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.
Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.
Business Reports Link:- Business Reports.
Books:- Textbooks, Work Books, Case Study Volumes.
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|