Nissan's Turnaround Story
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To download Nissan's Turnaround Story case study
(Case Code: BSTR073) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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BSTR073 |
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges
ThemesTurnaround Strategy |
| Case Length |
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18 Pages |
| Period |
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2003 |
| Organization |
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Nissan Motors Ltd. |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Countries
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Japan |
| Industry |
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Automobile |
Abstract:
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The case discusses the turnaround of Japanese automobile major Nissan Motors Ltd. The case first explores the reasons for the decline of Nissan. Then it provides information about the Nissan - Renault alliance and salient features of the alliance and the synergies expected through the alliance.
The case focuses on the Nissan Revival Plan (NRP) and its implementation. It also explores the various problems faced by Nissan and how those problems were addressed by the NRP.
The case concludes with the results of the NRP and future prospects of Nissan.
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Issues:
» Understand how a highly reputed and successful MNC can face threats of survival in a relatively short period of time in its history due to internal weaknesses
Contents:
Keywords:
Japanese automobile, Nissan Motors Ltd., decline, Nissan, Renault, alliance, salient features, synergies, Nissan Revival Plan, NRP
Nissan's Turnaround Story
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