Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
A Unique Culture...
Many experts praised Apple's corporate culture. They felt that like many other top companies, Apple focused on nurturing a culture that valued creative people in good times and bad. They said that the culture at Apple was deeply associated with Jobs...
...Or a Dysfunctional Culture?
However, not all were impressed by Apple's corporate culture. Some felt that there were certain aspects of Apple's culture that were dysfunctional. Analysts felt that Apple had a laidback work culture which was dysfunctional from a management standpoint...
Is There a Need for Change?
Experts felt that Apple was doing well in the economic downturn by investing, inventing, and innovating. Quoting Technology Business Research, Inc. (TBR) , data and analysis, iTWire reported that Apple's "culture of innovation" would lead to the company outperforming the economy and its competitors...
Exhibit I: Apple-Product Timeline
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