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Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly
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Excerpts Contd...
A Unique Culture...Many experts praised Apple's corporate culture. They felt that like many other top companies, Apple focused on nurturing a culture that valued creative people in good times and bad. They said that the culture at Apple was deeply associated with Jobs... ...Or a Dysfunctional Culture?However, not all were impressed by Apple's corporate culture. Some felt that there were certain aspects of Apple's culture that were dysfunctional. Analysts felt that Apple had a laidback work culture which was dysfunctional from a management standpoint... Is There a Need for Change?Experts felt that Apple was doing well in the economic downturn by investing, inventing, and innovating. Quoting Technology Business Research, Inc. (TBR) , data and analysis, iTWire reported that Apple's "culture of innovation" would lead to the company outperforming the economy and its competitors...
ExhibitsExhibit I: Apple-Product Timeline
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