Apple Inc.'s Corporate Culture: The Good, The Bad and The Ugly
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The case talks about how employees at Apple had to run their own show and work in a challenging and creative environment. Apple adopted a style that was not too formal or hierarchical and a more results-driven approach which worked best for them. The case also focuses on the career opportunities and employability security, compensation, and benefits offered to the employees by the company. The case explains how Apple fostered a culture of secrecy. The demand for absolute secrecy and insistence on control were infused into the company culture right from the beginning. The various dysfunctional aspects of Apple's culture which led the company to the brink of disaster are also discussed.
» Study the key aspects of Apple's corporate culture.
Corporate culture, Work culture, Culture of secrecy, Corporate diversity, Work ethics, Work environment, People management, Innovative products, Employee satisfaction, Equal Opportunity Employer, Workforce, Apple Fellows Program, Employee benefits, Human Resource function, Leadership style, Transparent culture, Dysfunctional work culture, Organizational behavior, Compensation
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