Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly

            
 
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Case Details:
Case Code : HROB124
Case Length : 25 pages
Period : 2008-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Apple, Inc.
Industry : Consumer Electronics
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Introduction Contd...

On Apple's achievement, Forbes8 journalist Alyssa Abkowitz wrote, "It's been a rocky year for Apple: CEO Steve Jobs' health made headlines, and critics said Cupertino wasn't being open enough about it. But customers remained loyal to the brand that made white ear buds cool.

As much of the computer industry struggled, Apple shipped 22.7 million iPods during its first quarter (up 3 percent from last year), 2.5 million Macs (up 9 percent), and 4.4 million iPhones. No wonder Apple tops our Most Admired list for the second year in a row."9

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

Founded in 1976, Apple designs, manufactures, and markets personal computers, portable digital music players, and mobile communication devices and related software, services, peripherals, and networking solutions...

 Excerpts >>

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies


8] Forbes is an American publishing and media company. Its flagship publication includes the Forbes magazine which is published bi-weekly.
9] "Fortune's World's 50 Most Admired Companies 2009: Apple Inc. #1," http://macdailynews.com, March 2, 2009.

 

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